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Spin Industries Co, K2 Wheels
When we first envisioned what kind of wheel company K2 should be, our challenge was clear. To deliver the high performance of competition tubular wheels in the clincher tyre format today's road cyclists prefer, and at prices way below the competition.
Wheels contribute so much of your bike's total performance, handling and feel. or lack of it. And they take a lot of punishment in the process. To build great wheels requires robust and durable construction yet they must also be light. Truly great wheels also soak up road buzz yet transmit all of your power and steer with precision. But only exceptional wheels manage all this whilst still being fast in all road and weather conditions.
To deliver on every requirement demanded by exceptional wheels our solution was to engineer a comprehensive range of entirely wide profile clincher rims in both lightweight alloy and full carbon. Each and every pair of K2 wheels is precision hand built on our third generation light forged alloy hubsets with only the very best spokes & nipples from Sapim. The result is a range of wheels with the high performance and low weights usually only found on the top-end offerings from the big-money brands. Just without the top money price tags.
DBE. Designed, Built, and Engineered at the SIC Speed Shop, England